Partnering with founders and engineering, owning the product from brand strategy and product definition through launch and ongoing development

Evolved the product from a virtual try-on experience into an AI-powered fashion platform spanning Manual Try-On, Quick Style by AI, AI Stylist, styling calendar, and personalized shopping.

Designed the core virtual try-on experience, including generation and loading states, result interpretation, and recovery flows for AI-generated model errors.

Designed the AI Stylist and wardrobe intelligence layer, using a user’s avatar and owned-garment data to power conversational styling, personalized recommendations, product discovery, and AI styling insights.

Expanded the product into a scalable commerce experience across PLP, PDP, cart, checkout, and try-on, defining the try-on-to-add-tobag rate as the north-star metric and establishing session guardrails before design began.

Ran comparative usability testing on two virtual try-on concepts, using research findings to select the interaction model that became the product’s core direction

Built the product’s Figma foundation across components, variables, prototyping, and Dev Mode-ready handoff; introduced AI-assisted design workflows using Claude MCP while maintaining design-system and brand consistency.